Brands increasingly rely on video to capture online audiences. Gan.ai promises a novel solution for personalized, data-driven video marketing at scale. The idea is simple—you record once and upload your footage, giving you the ability to adjust and create thousands of personal messages or ads.
So how can Gan.ai help your business?
We’ll cover Gan.ai’s unique features, like its personalization and customization options, plus any potential drawbacks, to help you determine if it’s the right platform for you.
Who Gan.ai Is For
Gan.ai is an AI-powered platform that enables businesses to create and distribute personalized videos at scale, enhancing engagement and conversion rates across various industries, including real estate, healthcare, B2B, ecommerce, and mobile apps.
As communication shifts increasingly to video formats, advanced tools like Gan.ai offer marketing solutions that cultivate lasting customer bonds by addressing individuals directly. For instance, real estate professionals can create personalized welcome videos, and B2B sellers are able to build relationships fast with tailored demos.
Marketing and advertising industries are primary users of Gan.ai. These sectors often require creating unique yet repetitive content for various campaigns. Gan.ai’s ability to generate personalized videos at scale can significantly reduce the time and cost associated with content creation.
Outside of marketing, organizations like healthcare providers can deliver personalized patient education, appointment reminders, and health updates through video. Sports teams can create personalized fan content to boost engagement and loyalty.
Additionally, ecommerce store owners can showcase products, provide recommendations, or follow up on shopping behavior via personalized videos.
It’s a cliche to say the possibilities are endless, but in this case, it’s true. Business owners and organizations of all types can get creative with how they use Gan.ai to build lasting relationships with customers, patients, clients, and even fans.
Gan.ai Pricing
Pricing details for Gan.ai’s services are not publicly listed or readily available on its website. The site does not provide specific pricing packages or options for customers to review.
To obtain pricing details, book a sales demo with a Gan.ai representative. The demo allows the sales team to learn about the customer’s unique business needs, goals for video marketing campaigns, and projected volumes of personalized videos required.
The sales demo also allows the representative to take you through specific use cases presented and customize a pricing quote tailored to your unique needs. This personalized approach helps ensure the costs proposed are accurately estimated based on your company’s budget and requirements.
It may seem like an extra step to book a demo in order to get pricing, but we think it’s worth it for the personalized approach Gan.ai takes.
Pros and Cons of Gan.ai
To provide a balanced perspective on Gan.ai’s video personalization platform, it’s important to closely examine its pros and cons to determine if it’s the right platform for your needs. There’s no free trial option to test it out yourself, but you can discuss any questions or concerns in a sales demo call with the team.
Gan.ai Pros
- Gan.ai has a well-designed website that makes its products and use cases easy to explore. In addition to an overview of its video personalization capabilities, it provides a frequently updated blog that includes case studies and video marketing strategies.
- An active social media presence demonstrates Gan.ai’s focus on engaging potential customers. This consistent online activity shows you that they’re a legitimate and growing business.
- The platform allows extensive personalization across multiple touchpoints like videos, landing pages, checkouts, and campaigns. This enhances the user experience for industries like ecommerce, allowing online store owners to create specific product recommendations at scale.
- It offers an intuitive, easy-to-use interface. You don’t need to be a video editing pro to start using Gan.ai’s tools quickly. The interface is straightforward and focused, with a relatively small learning curve.
- Gan.ai offers a ton of features to increase engagement with your customers and site visitors. You can utilize event-driven video generation, real-time responses, and personalized interactions.
- If you’ve lost customers and don’t know how to get them back, Gan.ai offers a promising solution. Record personalized messages to customers who haven’t purchased in a while, or users who haven’t logged in to your platform, and show them that you actually value them as a person.
- Again, we have to point out that the use cases here are pretty much endless. Gan.ai offers solutions for educational institutions, healthcare organizations, B2B businesses, and more.
Gan.ai Cons
- The lack of pricing and free trial can be a turnoff if you don’t want to reach out to the sales team for a demo call.
- There were some user reviews stating that the UI could be improved and that it can take time to learn how everything works. We felt like the navigation was intuitive, but this may be dependent upon your personal comfort level and experience with these types of platforms.
Gan.ai Review: The Details
So how exactly can you use Gan.ai for your business? Let’s dive into its features and use cases below.
Multipurpose Personalization
Gan.ai’s multipurpose personalization capability offers unique advantages for businesses targeting diverse audiences at scale.
In one example we saw, over 30 minutes of recorded content was transformed into thousands of personalized videos. Each incorporated localized elements tailored for the end user.
You can create meaningful connections through focused messaging with subtle differences that people resonate with. The platform identifies nuanced keywords to engage each individual uniquely. This helps users feel more personally connected to your brand, which ultimately is going to drive conversions.
While requiring minor recording, Gan.ai’s system scales this approach through algorithmic variations. Its flexibility offers opportunities for businesses pursuing diversified customer segments. Of course, the right application will depend on each organization’s unique goals and resources.
Increase Employee Engagement
Boosting employee engagement is no easy feat, but Gan.ai’s customized video solution lets you create custom videos to send across your organization. And if you’re worried about scale being too expensive, don’t be. Gan.ai is designed for hyper-personalization at scale without breaking the bank.
Picture your typical CEO sending out a dull, lifeless memo about a new upcoming project—not exactly inspiring. What if, instead, that CEO sent a personalized video message about the project, and you could actually feel the genuine excitement radiating from them?
One single recording can make a huge difference in the overall satisfaction and enthusiasm of your workforce.
We’ve seen firsthand the effects—personalized videos foster a sense of value in each recipient. They actually make you feel seen, valued, and appreciated.
Gan.ai’s platform seamlessly shares these customized clips across existing networks as well. Employees access custom messages with ease, on their terms. They can replay, download, or spread the word through engaged social shares.
Ultimately, Gan.ai streamlines virtual connection. Don’t just tell your team the facts—show them that you see them with tailored videos. Offer personalized praise when they’re doing a good job. These small gestures make a huge difference in an employee’s overall happiness, which positively affects their performance as well.
Retargeting Former Customers
Gan.ai’s multipurpose personalization can help boost engagement with lapsed customers. It can incorporate personal details into videos at a massive scale, personalizing messages for thousands of unique users
Rather than producing generic ads, these clips enhance connection by including each viewer’s name and locale. One client found click rates tripled merely by adding this context. Completion and interaction rates also increased significantly across the board.
The feature streamlines traditional reactivation campaigns. A brief recording enables you to reach out to inactive users conveniently through individually targeted videos.
Distribution is further simplified via integrated sharing options. Videos have the potential to spread organically as viewers relate to the videos and share them on social media platforms.
For creators, the tool maximizes a single filming session. Just 30 minutes captures variations that reach every customer point of contact.
There are some elements you’ll need to nail down before you launch campaigns at this level. For instance, finding a suitable actor that aligns with your marketing campaign is super important. If you get the correct ingredients together, Gan.ai has the potential to breathe new life into old customer databases.
Boost Meeting Conversions
We know you can create smart marketing videos with Gan.ai, but can you use it for generating more qualified leads and boost conversions? The short answer appears to be a yes—its technology allows users to automate the creation of highly customized videos for individual recipients.
Additionally, the native Calendly integration lets you seamlessly convert meetings with qualified leads. You can also accept payments via Stripe or Razorpay, or link a payment option for service-based situations.
Now let’s consider how Gan.ai’s tool can lead to more meetings in a broader sense. The process involves uploading a generic video template that serves as the base. Variables like name, location, and interests can then be integrated directly into the video. Gan.ai uses AI to generate unique template versions personalized for each potential viewer.
By addressing viewers by name and customizing other elements, the personalized videos aim to build rapport and a sense of personal relevance instantly.
Some key use cases cited on Gan.ai’s website include real estate outreach, healthcare marketing, B2B sales pitches, ecommerce product launches, and mobile app promotion. Automating personalization at scale allows businesses in these fields to reach larger audiences while maintaining an individualized touch.
Multi-Channel Sharing
Gan.ai’s multi-channel sharing capacity lets you process and distribute personalized videos across many popular channels with minimal effort. For example, an insurance company could distribute custom ads to key platforms like YouTube and Instagram within just a few days.
The versatility of Gan.ai allows it to be effectively utilized across different industries. Whether marketing real estate properties, healthcare services, B2B solutions, or mobile apps, companies can take advantage of its ability to share videos through multiple touchpoints.
Gan.ai supports sharing personalized content through various formats. Marketers can distribute greetings, reminders, and calls to action to audiences via email, messaging apps, websites, and more.
Recent campaigns highlight the platform’s capabilities. For example, it helped distribute personalized ads for new smartphone launches across large social networks. Another successful initiative involved creating localized videos for a major healthcare brand.
Personalized Customer Experience Management
Gan.ai allows businesses to record a single video template and automatically generate personalized videos at scale. Its AI system can insert custom names, locations, products, and other personalized details pulled from user profiles or previous interactions.
The process involves uploading an initial video, selecting keywords, and choosing what elements you want to change. The system handles the rest. This allows marketers and sales reps to record a single pitch and share thousands of targeted videos without additional effort.
Some potential uses include thanking new customers by name to boost loyalty, directing local leads to specific stores or representatives, and triggering personalized retargeting videos based on website behavior or cart abandonment. Gan.ai also enables personalized video ads.
Of course, the potential benefits will vary depending on individual business needs and goals. You’ll need to test Gan.ai’s platform to evaluate the results properly. However, if implemented strategically, personalized video generation could provide an innovative way to increase engagement and land some loyal customers.